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Video Critique: Muddying the Waters
Part of the art of good copy writing on postcards is knowing what to say and what to leave for later. This card has a pleasing design, but the copy doesn’t quite hit the mark. The offer isn’t quite...
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Words That Sell
What You Say, Who You Say It To, How you Say It If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on...
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Maniac Dispatch: Copywriting Tip from a Real-Life Copywriter…
As someone who spends his entire day either writing or reading, I encounter A LOT of bad business writing. It bums me out, because I know what a HUGE difference quality copywriting can make, and it...
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